Ahh, the Camel Crush. Possibly the industries freshest gimmic…. erm, innovation! Well… yeah, it’s basically just a gimmick. While it is, however, a neat gimmick, is it a good cigarette? Let’s find out.
Overview:
The Camel Crush is Camels newest product which encapsulates two distinct flavors into one cigarette. The first of the two is “Regular” and the latter is “Fresh”. The cigarette starts out as an everyday unflavored cigarette but instantly transforms into a cool menthol when the consumer squeezes the menthol capsule hidden away inside the filter, which can be done any time before or while smoking, or not at all.
Review:
Pretty neat, huh? Well you know the old saying “Don’t knock it ’til ya try it”? Well, the exact opposite applies here. While the main concept driving this product is extremely revolutionary and has the ability to be the next big thing in the industry the final product ends up lacking, as well as excelling, in the most important department.
Taste. This is a completely mixed bag. First off, the flavor of the “Regular”
portion of the cigarette is completely bland. I’m not sure if this is a light cigarette or what, but that’s definitely what it tastes like. I’ve been smoking Camel Filters for about 6 months now so I could just be used to being spoiled by robust and full tasting tobacco, but I notice the lack of flavor in the “Regular” portion of the cigarette here and I’m sure any seasoned smoker will too. This all changes, however, once the menthol is ignited. The latter portion of the light seems to be the obvious choice here, as the menthol is cool and refreshing. It is also, in my personal opinion, one of the best menthol cigarettes on the market at this time.