The only actual goal I’ve ever had in life (aside from the one of playing in the NBA which officially died after I failed to make my sixth grade A-team) is to compose a truly important piece of writing a large number of people could cling onto.
In that spirit, for the second time in as many days, I’m reviewing a candy bar.
Milky Way has never been a favorite of mine. It’s certainly not bad, and I wouldn’t reject one if it were given to me as a stocking stuffer or any other variety of gift, but I’ve always found several bars of both the massively popular (Snickers) and vastly underrated (5th Avenue) variety I enjoyed more. But even if I made a habit to eat one everyday, I would likely struggle to comprehend why their latest concoction needed to exist.
When I first saw the Milky Wat Simply Caramel bar, which is just a regular Milky Way sans the nougat, I thought, what’s the point? I honestly don’t anticipate there has ever been anyone who’s eaten a Milky Way and been disgusted because that nasty nougat was robbing it of its full flavor potential. It seemed like nothing more than a half-assed creation from a creative department unable to come up with a way to revitalize the company product.
There’s also nothing about the taste that leaps out and grabs you. Though I wouldn’t say it tastes bad, I found it to be too rich for my liking. It also leaves a strong and not particularly pleasing aftertaste. The nougat/caramel combo provided a balance which worked well in Milky Way’s favor, and that type of flavor balance is needed here.
Comparatively, Simply Caramel also falls well short in the taste department to similar products such as DeMet’s Treasures, which I consider to be the “gold” standard (get it?) of the chocolate/caramel candied concoction industry.
One advantage Milky Way’s new product has over a more recent release from one of it’s major competitors is it is much more wallet friendly. I purchased my 1.91 ounce bar for a reasonable, though not sensational price of $.87; a much better value than the $1.17 I had to dish out for the 1.78 ounce Snickers Fudge. While Fudge is the better bar, people on a tight budget may be drawn more to Simply Caramel, as what it lacks in taste may be made up for by the fact it can be purchased for less than two weeks’ salary.
As I stated above, I’ve always found Milky Way to be passable more than delicious. But with that said, I don’t think even their most hardcore fans will feel the need to attack the new Simply Caramel in ravenous fashion. I’m all for companies trying to expand their product, but when simply removing half of your inner fixings is your “stop drilling, you’ve struck oil” moment, you really need to try harder.
It may be worth trying if you are a devoted Milky Way follower, but after you’ve eaten it once, odds are you will feel compelled to return to the original formula.
- Doesn’t taste bad
- Fairly economical
- Too rich
- After taste is a bit strong
Final Score: 6.0/10 (Below Average)