A marketing agency working with the Nabisco Wheat Thins brand contacted me through email about taste testing their new product Wheat Thin Stix. The new product boasts a new shape of packing for easy sharing and a new shape compared to the usual flat squares.
That package looks different! What is up with that?
Looking at the new packaging there are three triangles in the front and back that push out the sides making quick snacking a little easier. The sides of the boxes have a division in the middle which could make an octagon out of the box, but all fail to properly push out at the same time. The additional bends in the box also make it a little more vulnerable to crushing on the go. Do I like the new shape? Yes. Do I think it’s perfect? No.
Read the full review on DIHTS.com!