As chronicled here on this site, as well as several others, Mountain Dew conducted DEWmocracy2010, where patrons got to partake in the consumption of three new flavors entitled, Distortion, Typhoon and Whiteout, then take to the internet to vote for their favorite. The flavor receiving the most votes would become a permanent fixture in the Mountain Dew lineup.
Voting concluded today (June 15). And the winner is…
The “smooth citrus Dew,” was victorious, taking in 44% of the vote. Typhoon came in second with 40% while Distortion came in a distant third with just 16%.
It is my understanding that Whiteout will now be readily available at convenient and grocery stores around the country, while Distortion and Typhoon will fade into oblivion.
I’m must confess I’m a bit disappointed in the results. I personally feel like there’s already such a plethora of mouthwash products on the market that it’s pointless to put that taste into a soft drink, but what do I know?
To see full results, click here. It’s essentially contains the same information provided above, only with a map and other assorted photographs.